Transforming Fulfillment: Pet Supermarket’s Success with Kasama and Salesforce Order Management
Pet Supermarket, a prominent pet supplies retailer with 225 stores, was seeking to elevate its eCommerce and fulfillment capabilities. While their online presence was strong, the company faced challenges implementing critical features like buy online, pick up in store (BOPIS), same-day delivery, and ship from store (BOSFS). The core issue was the lack of real-time inventory visibility, which hindered efficient order routing and fulfillment.
The Challenge: Inventory Visibility and Order Management
To optimize customer experience and reduce costs, Pet Supermarket needed to leverage store inventory for eCommerce orders. However, the lack of real-time inventory updates made this difficult. Without proper inventory insight, the company faced challenges managing order routing, splitting shipments, and ensuring that products displayed online were available in-store.
The Solution: Kasama and Salesforce Order Management
Enter Kasama, a trusted implementation partner with deep expertise in **Salesforce Commerce Cloud** and **Order Management**. Kasama helped Pet Supermarket integrate **Salesforce OmniChannel Inventory**, providing real-time visibility of inventory across stores and distribution centers. This enabled more efficient order management, minimizing stockouts and reducing customer service issues.
Through this integration, Pet Supermarket could now manage order routing, split shipments based on proximity and availability, and optimize delivery times—significantly cutting down on shipping costs. The solution also turned "dead stock" into sellable products, improving margins and expanding eCommerce offerings.
The Results: Faster, Cheaper Deliveries and Happier Customers
By partnering with Kasama, Pet Supermarket transformed its fulfillment operations, achieving faster delivery times, lower shipping costs, and enhanced customer satisfaction. The seamless integration between online and offline inventory also fostered greater customer loyalty and sales growth.
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